Monetizing Content Through Analytics

The ideas of how consumers get through commercials is evolving. The market trend is driving towards consumer choice on when and how they watch creative and commercial content.

The Future Outlook of Advertising in Current Programming

With viewers having more choices and control over what they watch it has become a challenge for the modern-day advertiser to hit their market effectively. But when there are more people online today who have more Netflix and Direct-TV subscriptions than newspaper subscriptions, I strongly sense that product-placement in media will outshine traditional print.