LINKEDIN CHEAT SHEET for Social Marketers

LINKEDIN CHEAT SHEET for Social Marketers. This is a great place to publish your company’s or employee’s thought leadership. Once you obtain a wide enough readership, LinkedIn will share your content across their network. So if you cultivate a thought leadership culture, your posting leverage increases.

5 Essential Content Marketing Strategies to Use for Your Campaigns

Content marketing is a 44 billion dollar industry and is the top priority of 39% of client-side marketers and growing. Digital platforms are also the fastest growing consumer channel of content. If you are looking to create online content as a marketing strategy, there are essentially 5 basic things you need to know.

Made Globally

The “Made In China” labels are becoming irrelevant. There are so many elements that go into a product before it hits market. In fact “Made In” labels only tell part of the story. Companies are now combining materials from all over the world to create new products, as well as outsourcing, off-shoring and now, world-sourcing.